Consumer
Market development in the trade sector is extremely dynamic. The explosive growth of the internet and e-commerce as well as the expansion of traditional trading activities with services requiresstrategic innovation offensives. Quick and efficient performance is required in order to be successful in a market with high cost pressures and low margins.
In gesättigten Märkten verschieben sich die Verbraucheransprüche weg von traditionellen Produkten und Dienstleistungen hin zu solchen, die mit ökologischen, sozialen und Governance-Zielen vereinbar sind. Unsere englischsprachige Studie „Sustainable, smart, and synchronised“ beleuchtet, wie Konsumgüterunternehmen ESG und den digitalen Wandel nutzen können, um in diesem veränderten Umfeld erfolgreich zu sein.
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