In the face of globalisation and consolidation, companies in the food and beverage sector see themselves as squaring off against enormous competition in the fight for market shares. The pressure on prices is increased by discounters and retail chains with private brands with strong negotiation power. Your sector is regularly confronted with new German and European legal requirements to increase food safety and reduce the impact on the environment.
Your customers are very sensitive to price increases and expect consistent good quality at a low price. Volatile raw materials prices such as climbing energy and transportation costs also pose a challenge to your company. At the same time, the demographic changes and the constant stream of new trends in the food sector require the flexibility to adapt to consumer needs while making medium and long-term revenue forecasts difficult.